The Morning Briefing
One screen at the start of the day. Who to call, what is due, what changed overnight, and what is on your calendar.
For Washington real estate brokers
A CRM waits for you to enter data. Seneschal already read your email.
It opens the attachments. It finds the contingency date inside the signed Form 22A. It hands you a briefing before you have finished your coffee. You are not feeding a database anymore. You have help.
Built on NWMLS forms by a working Windermere broker in Arlington.
Financing contingency in 1 day
3 replies drafted while you slept
app.seneschalhq.com
Hello, Rich
Today's priorities and transactions
DashboardPipelineCorrespondence7ProclamationsSettings
7
Emails to Reply2
Overdue Tasks5
Due Soon12
Re-engage
Today's Priorities
Overdue
Financing contingency, 14208 Smokey Point Blvd
Overdue
Return inspection response, Kowalski
Due soon
Title review closes, Pioneer Hwy
Follow up
Dana Whitfield, past client
Follow up
The Reyes family, nurture
8:00 AM
Your briefing is already written
0
Deadlines you have to type in
5
Inbox piles, sorted before you look
Never
Leads sold to you, or about you
01
The honest version
The people are the good part. Everything around them is the problem.
The email never stops. The signed forms arrive buried in an attachment nobody opens twice. The contingency dates are the one thing you cannot afford to get wrong, and they live in a PDF, not on your calendar.
So you try the tools everyone recommends. Every one of them wants the same thing from you. More data entry. One more thing to feed at the end of a long day.
Seneschal was built to work the other direction. It reads what is already happening in your business and does something with it. You do not fill it in. It fills you in.
02
The product itself
Click through it. This is the actual software.
Start here every morning
The Morning Briefing
Seneschal wakes up before you do. Every weekday morning it goes through your mailbox, your pipeline, and your calendar, and writes you a plain English summary of the day you are walking into.
- Runs automatically every morning, no button to press
- A written summary in plain language, not a wall of counts
- Overdue, due soon, and follow up items separated by color
- Today's appointments pulled from your Outlook calendar
app.seneschalhq.com
Hello, Rich
Today's priorities and transactions
DashboardPipelineCorrespondence7ProclamationsSettings
7
Emails to Reply2
Overdue Tasks5
Due Soon12
Re-engage
Today's Priorities
Overdue
Financing contingency, 14208 Smokey Point Blvd
Overdue
Return inspection response, Kowalski
Due soon
Title review closes, Pioneer Hwy
Follow up
Dana Whitfield, past client
Follow up
The Reyes family, nurture
The part that saves the most hours
Email Intelligence
Seneschal connects to your real Microsoft mailbox and reads what is in it. Not a copy you forward. Not a separate inbox you have to remember to check. The actual mail your clients are sending you right now.
- Reads your live Microsoft 365 or Outlook mailbox
- Five sorted piles instead of one undifferentiated inbox
- A one line summary of what each sender actually wants
- A gold badge on anything connected to an active transaction
app.seneschalhq.com
Well ordered is the house whose steward reads the post.
DashboardPipelineCorrespondence7ProclamationsSettings
Clients 4
Realtors 2
Lenders / Title 1
Misc
Spam
Emails, last 24 hours
8:42 AM
Txn
Marcy Kowalski
Inspection response · Asking whether the seller will cover the crawlspace work before the contingency runs out.
Draft reply, ready for you
Hi Marcy, good question and the timing is fine. Your inspection contingency runs through Thursday the 20th, so we have room to respond.
I am putting the crawlspace item in front of the listing agent this morning and will come back to you with their position before end of day.
Send
Regenerate
Edit
Archive to Marcy's record
✓
×
!
7:58 AM
Dana Whitfield
Referral · Her sister in Stanwood is thinking about listing in the spring and asked for your number.
✓
×
!
Yesterday
Txn
Ellis Trawick
Appraisal scheduled · Confirms Tuesday at 10, wants to know if he needs to be there.
✓
×
!
The thing a CRM structurally cannot do
It Reads the Signed Documents
This is the difference that matters. A CRM can remind you about a date you typed in. Seneschal opens the signed PDF and finds the date for you, because it actually reads the paperwork.
- Detects completed electronic signings as they arrive
- Opens and reads the attached PDF documents
- Understands the NWMLS forms Washington brokers actually sign
- Pulls mutual acceptance, contingency, and closing dates
Form 22A · Financing Addendum
Mutual Acceptance Date: August 6, 2026
Financing Contingency expires 21 days after Mutual Acceptance
Closing Date: September 18, 2026
Marcy Kowalski · signed electronically
What Seneschal put on your timeline
Aug 6
Mutual acceptanceread from the signed agreement
Logged
Aug 27
Financing contingency expirescounted 21 days from acceptance
1 day
Sep 4
Appraisal must be backderived from the lender timeline
9 days
Sep 18
Closingread from the signed agreement
23 days
Every deal, one board
The Transaction Pipeline
Every deal you are working sits on one board, moving through the stages a Washington transaction actually moves through, with the next hard date showing on the card.
- One board for every active deal with the next deadline visible
- A stage for each real step, from active listing through closed
- Checklists that fill in from documents instead of from typing
- Co clients linked so a step completed once counts for both
app.seneschalhq.com
Hello, Rich
Today's priorities and transactions
DashboardPipelineCorrespondence7ProclamationsSettings
Active transactions
14208 Smokey Point Blvd
Under contract
1day to financing contingency
✓ Mutual acceptance recorded auto
✓ Earnest money receipted auto
✓ Inspection completed
Financing contingency waived
9 Pioneer Hwy, Silvana
Under contract
6days to title review
✓ Mutual acceptance recorded auto
✓ Title commitment received auto
Title objections due
Appraisal ordered
Your sphere without the data entry
Contacts, Follow Ups, and Notes
Your contact list is built from your own mailbox on the first day, sorted into the phase each person is actually in, and it keeps itself current from then on.
- Contacts imported and classified from your existing mailbox
- Phase based follow up so quiet relationships resurface
- A full timeline of calls, emails, and notes per person
- Quick call logging and note taking from the contact record
app.seneschalhq.com
The sphere remembers what the calendar forgets.
DashboardPipelineCorrespondence7ProclamationsSettings
Your sphere, sorted from your own mailbox
Active seller
Ellis Trawick
Under contract
Marcy Kowalski
Past client
Dana Whitfield
Nurture
Tomas and Ana Reyes
Active buyer
Priya Raghunathan
Marketing without the blank page
Content and Listing Promotion
When it is time to market, Seneschal drafts the whole package, not a bare caption. You review it, you approve it, and it stays in your voice throughout.
- A full strategy package for every post, never a bare caption
- Five content pillars so the feed stays balanced
- Listing event cards for Just Listed, Just Sold, and Open House
- Instagram, Facebook, and YouTube variants of the same idea
app.seneschalhq.com
A proclamation well made needs no second telling.
DashboardPipelineCorrespondence7ProclamationsSettings
This Week
Listing Events
Pending
My Library
Just Listed · 9 Pioneer Hwy
Objective
Reach, then saves. Acreage buyers in north Snohomish.
Hook, first three seconds
Five acres, twelve minutes from I-5, and a barn that is actually usable.
Caption
Most acreage this close in was spoken for years ago. This one just came up in Silvana, and the pasture is already fenced.
Approve & schedule
Instagram
Facebook
YouTube
03
Why this is not another CRM
A CRM is a filing cabinet you have to fill.
It is passive. It only knows what you typed into it, and it only reminds you about things you already entered. Seneschal starts from the opposite end. It reads your real email and your real documents, then tells you what it found.
A CRM
- You enter the data
- Reminds you of what you typed
- A database you maintain
- Generic and national
- Sells you leads on the side
vs
Seneschal
- It reads your real email and documents
- Finds the deadline inside the signed Form 22A
- A briefing, drafts, and a tracked pipeline
- Built on NWMLS forms, in Snohomish and Skagit
- Will never sell you leads. Not now, not ever.
04
Everything it handles
Six jobs, off your desk.
Email That Sorts Itself
Your Outlook, split into Clients, Realtors, Lenders and Title, Misc, and Spam, with a first draft reply waiting on the ones that need an answer.
It Opens the Signed Forms
When a signed document lands, Seneschal reads it and pulls the real legal dates out of the paperwork itself.
A Pipeline That Fills Itself
Every deal on one board with a countdown to the next deadline and a checklist that ticks itself off as documents arrive.
Your Sphere, Organized
Contacts imported and sorted from your own mailbox, with call notes, follow ups, and a timeline of every touch.
Content Without the Blank Page
Listing posts, market posts, and video packages drafted in your brand and your voice. You approve and publish.
The promise
No leads for sale. Not now, not ever.
Every expensive platform in this business makes its money selling you strangers to chase. Three hundred, four hundred, five hundred dollars a month for a firehose of cold names.
You do not work that way. You work your sphere, your referrals, and your reputation. Paying that kind of money for a lead firehose you do not need is lighting money on fire.
That is why Seneschal exists at this price and with this promise. It makes the business you already earned easier to run. It will never try to sell you someone else's.
05
Who built it
A working broker built this for his own business first.
I have spent most of my life doing hard, hands on work. Driving truck through every backroad in Snohomish and Skagit County. Running calls as a firefighter and an EMT here in Arlington. When I moved into real estate I figured the hard part would be the people. It turns out the people are the good part. So I built the help I wished I had, and I use it on my own deals every day.
Rich Demoors, Windermere Real Estate, Arlington
Open one screen in the morning. Know your whole day.
Seneschal is opening to a small group of Washington brokers. Tell me a little about how you work and I will get you set up personally.